KitchenAid Brand
Blossom Design Series
Lets Creativity Flourish
The more Makers create, the more they thrive, blossoming with each dish whether they’re putting a personal touch on the familiar or pushing the bounds by trying something new.
So to launch the botanical-inspired 2022 Design Series Stand Mixer, we created a global campaign playbook of visually stunning storytelling to inspire Makers’ continued growth along their unique culinary journeys, driving record first-day sales at our U.S. exclusive retail partner.
Campaign Teaser
Seeds the idea of creative growth without giving away the Blossom name or design.
Design Reveal
Showcases Blossom’s unique design features from the soft thyme green and velvety satin finish to the botanical accents and petaled attachment hub cover, all through the lens of a Maker flourishing with each recipe they take on.
Styling Inspiration
Nobody puts Blossom in the corner. This stunner makes the perfect finishing touch to any kitchen style — or the inspiration for a complete kitchen makeover.
Recipe Inspiration
Botanical ingredients, shapes and flavors visually complement the Blossom color palette and elevate everyday dishes, all paired with quippy lines inspiring budding creators of all skill levels to grow their repertoire of techniques.
Retail Display
Illustrated backer with copper frame amplifies Blossom’s premium design.
Bowl Care
Post-purchase content helps new owners maintain their preferred copper aesthetic, whether that’s the bowl’s original shine or the one-of-a-kind patina it develops with use over time.