KitchenAid Brand
Hello, Beetroot
2022 Color of the Year
This rich, radiant magenta turns heads and whets the senses, tapping Makers’ innate spirit of adventure and insatiable appetite for new experiences.
So to champion KitchenAid brand’s color leadership, we created a global campaign playbook of sensory storytelling, celebrating the richness of life that happens when you uproot the ordinary.
U.S. results uprooted all expectations, earning over 1 billion earned media impressions in the first week and driving record web traffic.
Campaign Teasers
Planted clues to the 2022 hue across brand-owned social channels.
Media Kit Planters
Seeded interest and intrigue with top-tier outlets ahead of launch.
Color Reveal
Uprooted the ordinary with energizing, uplifting Beetroot.
Stan’s Donuts Takeover
Made launch day more vibrant for donut lovers in Chicago and beyond via Goldbelly delivery.
Recipe Inspiration
Put an unexpected twist on the familiar by brightening everyday dishes for occasions from Sunday brunches and pizza nights to pasta dinners and birthday celebrations.
Design Inspiration
Proved a pop of energizing color can transform any kitchen style.
Retail Display
Popped in-store with an inspiring combination of color, food and copy.