KitchenAid Brand
Maker-First
Catalog Refresh
When asked to update model lineups in the KitchenAid® Major Appliance Catalog created by the previous agency, I went beyond the ask to elevate product stories with Maker-centric benefits and create consistency across categories for easier navigation and comparison.
Cover and Brand Intro
Extends new brand book look and feel into lower funnel sales collateral and brings to life our made for makers value prop.
Category Intros
Lead with maker appeal through active cooking shots and inspiring copy tone. Explanatory content helps shoppers understand the options available to choose the right appliances for their creative adventures, while also giving trade partners the talking points they need to connect with these customers who consider themselves Passionate Makers.
