KitchenAid Brand
Dishwashers
Made For Makers
Gold Reggie Award winning product launch campaign broke through the sea of stainless at retail by taking shoppers on a journey that turns loading possibilities into cooking possibilities.
Retailer Website Feature Videos
Elevate cleaning feature messages by leading with cooking.
Social Media Snippet Videos
Stand out by making cleaning look easy—even enjoyable.
Countertop Display
Captures attention in-aisle with full-size third rack fully loaded with tools used to make, bake and create.
Clear Decal POP
Gives shoppers a reason to open the door, while maintaining the dishwasher’s premium look.
Rack Callouts
Guide shopper experience, visually communicating what fits in each rack.
Real Dishes
Invite interaction to bring capacity claims to life.
Genuine KitchenAid®
Stand Mixer Bowl
Uses brand icon to prove third rack design doesn’t compromise space below.
On-Product QR-Enabled
Mobile Video
Adds assurance with real owner reviews at point of sale.
First-Ever Brand Hosted Video
Reinforces shopper interest with the next best thing to trying out the product themselves.
First-Ever Competitive Video
Proves FreeFlex™ Dishwashers clean up the competition through an engaging cooking show style head-to-head challenge.
