KitchenAid Brand
Smart Oven+
Cookbook
To celebrate the team that launched the first oven with powered grill, baking stone and steamer attachments, our in-house team took on our very first project: a cookbook compiling the 90 recipes created for the Smart Oven+. Then added a few extra pluses to make the thank you gift extra special.
Thank You Gift Package
Goes beyond the initial cookbook request with added plus ups of a commemorative oven mitt and spice tin, a play on the project’s internal nickname — Spice!
Cover
Feels personalized to the team with a spot gloss of Spice!
Thank You Letter
Inside the front cover made the brand manager tear up with delight during our presentation.
Table of Contents
Introduces colored tab treatment used to organize each section of recipes.
Section Intros
Show off each attachment, highlight the benefits in campaign language and add a page of Pro Tips, especially helpful for the new owners for whom we created an additional consumer-facing version of this cookbook.
Templated Recipe Pages
Organize ingredients and instructions into an easy to follow step-by-step format and showcase the gorgeous food photography captured for the launch.
By The Numbers
Inside the back cover highlights the tremendous amount of work done across the organization to bring the Smart Oven+ to market.
Back Cover Blurbs
Riff on the traditional book review format to feature congratulatory notes from the leadership team.